I was entrusted with creating the visual identity and advertising artwork for the newly launched food court at the Panama Airport’s New Terminal. This project involved developing a series of eye-catching and engaging designs that showcased the unique offerings of each brand while maintaining a cohesive and impactful look throughout the space.

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As the lead creative, I:

• Designed bold, high-impact visuals tailored to the airport environment, ensuring they captured attention in high-traffic areas.

• Developed artwork that highlights the essence of each food brand, blending appetite appeal with memorable messaging.

• Created a unified visual strategy, enhancing the overall customer experience and drawing visitors into the food court.

 

From concept to execution, the project included a range of advertising formats, including large-scale posters and digital assets. The result was a dynamic, vibrant, and inviting atmosphere that not only elevated brand visibility but also positioned the food court as a key highlight of the new terminal.

Role / 

Brand & Graphic Lead

 

Company / 

GCG

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Year / 

2024