
Advertising for Van Gogh’s Catalogue
EXPERIMENTING A DIFFERENT APPROACH
As the #1 Museum in the world by Trip Advisor and in the top three best museums globally, the Art Institute of Chicago has a great publishing department that creates catalogues that complement and make memory of the museums prestigious exhibitions. In 2016 a never seen exhibition with the three Bedroom paintings by Van Gogh where exhibited together for the first time. With the aim of increasing the catalogues visibility and sales, Mariana created a video that gives a sneak peek of the catalogue and shows the audience that from this book you can learn a lot more about the artist, his work and journey. The results of this innovative way of advertising the catalogues was a great success, reaching a new audience.
Client /
The Art Institute of Chicago
Role /
Publishing Assistant
Agency /
The Art Institute of Chicago
Year /
2016