Three brands unite to innovate in the fast food/snack market, introducing organic, gourmet, fair trade products to vending machines in the European market. With the long-term goal of having vending machines exclusively for this new product, not only introducing a better product for the consumer but helping people in need in Ecuador through responsible and fair business. Changing the perception of the vending machine market, we created the complete project plan from strategy, using design thinking techniques, communication plan, branding and product design.