Social media content
GROWING THE DIGITAL RESPONSE
One of the biggest global marketing communication companies in the world, Y&R operates as a global boutique. The office in Cali Colombia has a strong focus on one of Colombias most important global food companies; Colombina. In a growing digital world, social media presence is key. Content has to be innovative, and worthwhile in order to be noticed. As an advertising intern, creating the social media content for two of Colombinas brands, I proposed a change of the content generation that was being done by the agency with no prominent results. After a market, consumer and benchmark research, I developed video content that portrays the product in a playful and inspiring way. Generating a call-to-action without asking for it on the copy as previously done.