Strategy and Communication 

Expanding social reach by exploring new markets

With the aim of generating greater impact and improving the life of disabled women in India, Vicente Ferrer Foundation and IDT decided to expand their product sale to the growing wedding market. The challenge was to increase sales, being able to bring more revenues back to these women, by concentrating a strategy in the wedding market. For which Natalia Peralta and Mariana Jordán came up with a strategy and communication campaign that will enter strong in this expanding market. Introducing a new brand, Maitri by Vicente Ferrer, not only giving back to a community in need but helping couples getting married make a loud and bold statement.  

A project with:

Client / 

Fundacion Vicente Ferrer

Role / 

Strategist and Communicator 


Agency / 

IED Madrid 


Year /